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What ad types does Vidmob support?

Discover all ad types supported for Creative Analytics & Creative Scoring

Written by Paulo Silva

Vidmob supports many ad formats across all platforms. In order to understand why Creative Analytics & Scoring may appear different from your ads or campaign manager account, it is important to know which formats Vidmob supports and doesn’t support.

Platform

Supported Ad Types

Unsupported Ad Types

Facebook

  • Article marketplace

  • Auto Placements

  • Call Ads

  • Carousels

  • Collaborative Ads

  • Collection Ads

  • Dynamic Creative Ads

  • Event and Local Ads

  • Explore

  • FB Reels (Reels run on FB)

  • Feed

  • IG Reels (Fb ads run on Instagram mobile)

  • In-stream video

  • Instant Experience Ads

  • Lead Ads

  • Messenger Ads

  • Multi-advertiser Ads

  • News feed

  • Playable Ads

  • Shops Ads / Advantage+ Catalog Ads

  • Stories Suggested Video

  • Video Feeds

  • AR ads

  • Branded Content

  • Link ads

  • Offer ads

Instagram

  • Explore Image

  • Explore Video

  • Feed Image

  • Feed Video

  • Feed Collection

  • Feed Carousel

  • Stories Image

  • Stories Video

  • Stories Collection

  • Stories Carousel

  • Instagram Reels

None

Snapchat

  • Commercials

  • Filter Ads

  • Image Ads

  • Snap Ads

  • Snap Ads with Attachment

  • Story Ads

  • Video Ads

  • Collection Ads

  • Lenses AR Experience

  • Lens AR Ads

X

  • Image Ads

  • Promoted Video

  • Video Ads

  • Amplified Pre-Roll Video

  • Cards

  • Vertical Video

  • Media Viewer

Pinterest

  • Carousel Pins

  • Collage Ads

  • Collection Pins (including Max-Width variants)

  • Idea Pins

  • Max-Width Video Pins

  • Quiz Ads

  • Shopping Pins

  • Showcase Ads

  • Standard-Width Video Pins

  • Static Pins

None

LinkedIn

  • Sponsored Content

  • Sponsored Video

  • Sponsored Content (Native Ads)

  • Conversation Ads

  • Document Ads

  • Dynamic Ads

  • Message Ads

  • Sponsored Carousel

  • Text Ads

DV360*

  • YouTube

    • Bumper

    • In Feed Video

      • TrueView In-stream

      • TrueView Discovery

    • Non-Skippable In-stream

    • Display Video Source Ad

    • Masthead Ad

    • Video Performance Ad

    • YouTube Audio

    • YouTube Shorts

    • Responsive

  • Real-time bidding (Display, Video & Audio)

    • HTML, HTML5, Images, Videos and Audio

  • Demand Gen

Note: We can surface DV360 HTML, Images, and Video that originated from CM360. To enable this, the user connecting the DV360 ad account must have ad trafficking permissions and read-only access to ads, creatives, and placements on the CM360 side.

  • App Install

  • App Install with Video

  • App install banner

  • App install interstitial

  • Blank State

  • Cuecard

  • Custom display tags

  • Display

  • Flipbook

  • Lightbox

  • Lightbox with video

  • Native

  • Native App Install

  • Native Display

  • Native Video

  • Panorama

  • Parallax

  • Redirect video tags

  • Tracking / measurement-only creatives

  • Multiple Creatives per Placement Ads in CM360*

Note: We can surface DV360 HTML, Images, and Video that originated from CM360. To enable this, the user connecting the DV360 ad account must have ad trafficking permissions and read-only access to ads, creatives, and placements on the CM360 side.

Google Ads

  • App Ads (App Ad, App Engagement Ad)

  • Demand Gen Asset Ad

    • Square Marketing Image Assets

    • Portrait Marketing Image Assets

    • Marketing Image Assets

  • Demand Gen Carousel Ad

  • Demand Gen Video Responsive Ad

  • Image Ad

  • In-Feed Video Ad

  • Shopping Product Ads

  • Video Ad

  • Video Bumper Ad

  • Video Non-Skippable In-stream Ad

  • Video Outstream Ad

  • Video Responsive Ad

  • Video TrueView In-stream Ad

  • Video TrueView Discovery Ad (legacy)

  • YouTube Shorts

    • Please note that due to Google's API, we are not able to filter by this ad type specifically

  • Call Only Ad

  • Display Upload Ad (HTML5)

  • Expanded Dynamic Search Ad

  • Expanded Text Ad

  • Gmail Ad

  • Hotel Ad

  • Legacy App Install Ad

  • Responsive Display Ad

  • Responsive Search Ad

  • Search Ad / Text Ad

  • Shopping Comparison Listing Ad

  • Smart Shopping campaigns (legacy)

  • Smart Display campaigns (deprecated)

  • Performance Max (PMax) Campaigns**

** Note: Performance Max (PMax) is a campaign type, not an ad type. It is listed here to clarify that Vidmob does not currently support performance data for this campaign type.

TikTok

  • Automotive Ads

  • Carousel Ads

  • Collection Ads

  • In Feed Ads via the Auction

  • Messaging Ads

  • Playable Ads

  • Search Ads

  • Single Video Ads

  • Spark Ads

  • Topview

  • Brand effects

  • Brand takeover

  • Branded hashtag

  • Reserve ads

Amazon Advertising

Sponsored Ads:

  • Sponsored Brands Video

  • Sponsored Display (custom images)

DSP (Demand Side Platform):

  • Standard Static Display

  • Video Ads

    • Please note: Anything created by a Video Creative Builder is currently unsupported

Sponsored Ads:

  • Sponsored Display and Static Display

  • Sponsored Products

  • Video Ads (Streaming TV)

  • PDP

  • Amazon Store page

  • Sponsored brand images

  • Sponsored display video

DSP (Demand Side Platform):

  • HTML

  • Responsive E-commerce ads

  • Video Creative Builder

Reddit

  • Video

  • Images

  • Carousels

  • Text Ads

  • Conversation Placements

  • Free-form Ads

  • Product Ads

  • AMA Ads

The Trade Desk

Note: We are able to process all media trade desk makes available as VAST Tags, and for CM360 we will be able to pull creatives when the DV360 account is also connected.

Trade Desk Hosted

  • Image Ads

  • Video Ads

Third Party Hosted

  • Image Ads

  • Video Ads

  • Audio Ads

Facebook Organic

  • Organic

  • Boosted

  • Offers

  • Status

  • Reels

Instagram Organic

  • Reels

  • Stories

  • Explore

  • Carousels

    • The data represents the entire carousel but only the first image is shown

  • Boosted organic Image posts

Note: If you are interested in learning more about your organic accounts, please reach out to your VidMob team for the next steps.

Supported Platforms

Unsupported Platforms

Organic

  • Facebook

  • Instagram

  • Snapchat

  • X

  • Pinterest

  • LinkedIn

  • DV360

  • Google Ads

  • TikTok

  • Amazon Advertising

Related Articles
How does VidMob support Ad Types?
How do I connect my DV360 Ad Account?
What type of skills does VidMob's Creative Network have?
Which platforms does Vidmob support?
How do I connect my The Trade Desk Ad Account?
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