VidMob asks for the minimum set of permissions from a user that allows Creative Intelligence to perform as expected. The permissions asked for are directly sourced from each platform, which sometimes means asking for data that does not seem related. Read the details below to understand these instances.

VidMob only reads information for our Creative Intelligence tool. However, sometimes the minimum permission includes write access, due to it not being separated by the platform. This means the access VidMob is granted has potential to change information, but VidMob does not utilize this ability.

The user who is authenticating the connection must have, at minimum, the permissions that VidMob is requesting. If the user happens to have more permissions than what VidMob is requesting, VidMob will not inherit any additional permissions. The roles we indicate for each platform have been verified by platform, to have the correct minimum requirements.

The list of required roles and permissions are organized by platform:

Facebook/Instagram:

Required Role(s):

  1. Analyst

  2. Admin (for more complex ad account structures)

  3. Business Manager Admin (if using any custom audiences)

Permission

Definition

Manage your ads

This permission allows for VidMob to read and write to your Campaigns, Ads, and Creative in your Ads Manager for the Ad Accounts you have connected, and publish any VidMob-made creative to your Ad Account.

Create and manage ads for your page

This permission allows VidMob to access ads in your Pages that you have connected to VidMob.

Read content posted on the Page

This permission allows VidMob to read content posted by the Page as well as metadata and other insights.

Read user content on your Page

This permission allows VidMob to read user generated content on the Page, as well as posts that the Page is tagged in.

Create and manage content on your Page

This permission allows VidMob to create, edit, and delete your Page Posts, as well as analytics on the Posts.

Access your Page and App insights

This permission allows for reading insights from Facebook for Posts on a Page (or App, but VidMob does not support App analysis). This allows for VidMob to perform analysis of Post performance, both Boosted and Organic. This permission does not allow VidMob to change any information. This permission is not variable by role.

Receive your photos / Receive your videos

These permissions allow you to add photos and videos from your personal Facebook Profile to be considered as assets for a VidMob project.

Receive your email address

This permission allows VidMob to receive your email address. We may use this information to contact you.

Receive your Instagram

This permission allows VidMob to receive your Instagram account and see the Posts made on the account. This is for Organic. We don’t update information with this permission.

Receive your Instagram Insights

This permission allows VidMob to receive insights on Posts for your Instagram account. This is for Organic. We do not update information with this permission.


Twitter:

Required Role(s):

  1. Account Administrator

  2. Ad Manager

Permission

Definition

See Tweets from your timeline (including protected Tweets) as well as your Lists and collections

This permission allows VidMob to view the Tweets made on your account in order to identify any promoted Tweets (ads). VidMob uses this to analyze your promoted Tweets for performance.

See your Twitter profile information and account settings

This permission allows VidMob to view basic profile information. VidMob uses this in order to maintain a connection between your Twitter account and VidMob account.

See accounts you follow, mute, and block

This permission allows VidMob to see accounts that share a relationship with yours. VidMob does not check any accounts that share a relationship with your account.

Follow and unfollow accounts for you

This permission allows VidMob to manage what accounts you follow. VidMob does not change any settings in your account, including which other accounts to follow or unfollow.

Update your profile and account settings

This permission allows VidMob to update your profile and account settings. VidMob does not do anything that manages your account, including updating your account settings.

Post and delete Tweets for you, and engage with Tweets posted by others (Like, un-Like, or reply to a Tweet, Retweet, etc.) for you

This permission allows VidMob to manage your Tweets and Tweet engagement. VidMob does not do anything that manages your account, including Tweet management and Tweet engagement.

Create, manage, and delete Lists and collections for you

This permission allows VidMob to manage your Lists and collections. VidMob does not do anything that manages your account, including Lists and collections.

Mute, block, and report accounts for you

This permission allows VidMob to manage muting, blocking, and reporting accounts.. VidMob does not do anything that manages your account, including muting, blocking, and or reporting accounts.

See your email address

This permission allows VidMob to see your email address. VidMob uses this to maintain a connection between your Twitter account and VidMob account.

See, create, and manage your advertising data including: Campaigns, Audiences, Business and ad account information, Ad account and user settings, Creatives and media

This permission allows VidMob to manage your ad account. VidMob does not do any ad account management, as VidMob only needs to read the information from the ad account


Snapchat:

Required Role(s):

  1. Account Admin

  2. Campaign Manager

Permission

Definition

User ID, Name on Ads Manager, Email Address on Ads Manager

This permission allows VidMob to manage advertising related objects in your ad account. VidMob uses this permission in order to read campaign data, download the creative used in your ads, and read reporting data in order to provide analysis.


LinkedIn:

Required Role(s) (any one of these roles will suffice):

  1. Account Manager

  2. Campaign Manager

  3. Creative Manager

  4. Viewer

Permission

Definition

Use the primary email address associated with your LinkedIn account

This permission allows VidMob to obtain your email address. We use this to help establish connections between your VidMob account and LinkedIn account.

Retrieve your advertising accounts

This permission allows VidMob to read your ad accounts, but not make any changes. We use this to identify what campaigns and creatives are available for analysis, as well as gather the information necessary to generate reports.

Use your basic profile including your name, photo, headline, and public profile URL

This permission allows VidMob to retrieve basic profile details. We use this to help establish connections between your VidMob account and LinkedIn account.

Use your name and photo

This permission allows VidMob to obtain your name and photo. We use this to help establish connections between your VidMob account and LinkedIn account.

Retrieve reporting for your advertising accounts

This permission allows VidMob to retrieve the reporting (performance) information for your ad accounts. This critical access enables VidMob to measure your creative.

Retrieve your organizations’ posts, including any comments, likes, and other engagement data

This permission allows VidMob to retrieve posts made by your organization. Sometimes these posts can become ads, so in order to be able to analyze all of your ads we need access to the original post.


Pinterest:

Required Role(s) (any one of these roles will suffice):

  1. Admin

  2. Campaign

  3. Analyst

Permission

Definition

Create and manage your ad campaigns and account data

This permission allows VidMob to manage advertising related objects in your ad account. VidMob only reads data to analyze your creative.

Create new Pins and boards

This permission allows VidMob to create new Pins and boards on your account. VidMob uses this in order to upload creative that was built on VidMob’s platform.

Create and update your Pinterest tag settings

This permission allows VidMob to create and update your Pinterest tag settings. VidMob does not use this permission.

Manage your Catalog (aka your shopping feed)

This permission allows VidMob to manage your catalog, which includes creating, reading, updating, and deleting items in your catalog. VidMob does not use this permission.


TikTok:

Required Role(s) (any one of these roles will suffice):

  1. Admin

  2. Operator

  3. Analyst

Permission

Definition

Read Public User Information

This permission allows VidMob to view your email and name. This permission is not configurable by VidMob and is required by TikTok. VidMob uses your email address in order to help link together information between your TikTok Ad Account and your VidMob account.

Ad Account Management

This permission allows VidMob to read your ad account information. VidMob uses this to help create more user friendly information (e.g. names instead of IDs) on our platform.

Ads Management

This permission allows VidMob to read your ad information. VidMob uses this to identify all the ads in your ad account in order to identify what to report against, as well identifying which creative needs to be analyzed.

Reporting

This permission allows VidMob to read your reporting / performance data on your ad account. VidMob uses this to pull down key metrics and reports to combine with the creative analysis.

Creative Management

This permission allows VidMob to read your creative assets. VidMob uses this to download creative assets from TikTok for analysis in tandem with reporting information.

App Management

This permission allows VidMob to read your app information. VidMob uses this to identify any applications that were used in an ad to append additional analysis for in-app actions.

Pixel Management

This permission allows VidMob to read your pixel information. VidMob uses this to append additional conversion related metrics and deepen the analysis for your creative.

Audience Management

This permission allows VidMob to read your custom audience information. VidMob is using this to help identify what kinds of targeting your ad sets are attempting to reach in order to provide more precise insight delivery.


Google Ads:

Required Role(s):

  1. Read Only

  2. Standard

  3. Admin

Permission

Definition

Manage Your AdWords Campaigns

This permission allows VidMob to access objects on your AdWords ad account. VidMob only reads information. VidMob does not create, edit, or delete anything.


DV360:

Required Role(s):

  1. Read Only

  2. Standard

  3. Admin

Permission

Definition

Create, see, edit, and permanently delete your Display & Video 360 Entities and reports

This permission allows VidMob to see, edit, and delete (or archive) your Campaigns, Insertion Orders, Line Items, Ads, and Creatives in your DV360 Partner. VidMob only utilizes the “see” ability; VidMob does not create, edit, or delete anything on your behalf.

View and manage your reports in DoubleClick Bid Manager

This permission allows VidMob to create and read reports in your DV360 Partner.

VidMob does not manage reports on your behalf.

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