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How do I connect my DV360 Ad Account?

All you need to know about how to connect a DV360 Ad Account

Sam Schlessel avatar
Written by Sam Schlessel
Updated over 2 weeks ago

Important: Please ensure you are in the correct Organization before starting the connection process. For more information on how to do this, please check out this Help Center article: How do I switch between my Organizations & Workspaces?

We can surface DV360 HTML, Images and Video that originated from CM360. In order to do this, you will need to connect the DV360 ad account to have a minimum of ad trafficking permission along with read-only access to ads, creatives and placements on the CM360 side.

To successfully connect, the user connecting the ad account must have at least one of the following roles: (Please be sure the email address with the below permissions is the same email address you use to access Creative Studio.)

  1. Read Only

  2. Standard

  3. Admin

Step 1: Sign in to VidMob - Creative Studio


Step 2: Go to "Quick Links" > "Integrations" > click on "DV360" platform card


Step 3: Sign in to Google and complete the authorization flow

  • First screen: Select the Google email address that is linked to your DV360 Ad Accounts.

  • Second screen: Click “Allow” at the bottom to allow the platform to connect your ad account/s. VidMob only asks for the bare minimum permissions needed to connect ad accounts to the platform.


Is VidMob able to edit or adjust campaigns in connected ad accounts?

Rest assured, VidMob only utilizes a client’s ad account access to be able to download media and metrics. This allows our tool to show you how creative elements in those ads are impacting performance.


Step 4: Click "Manage Accounts" > "Manage Partner IDs".

To find your partner ID head to https://displayvideo.google.com and log in to your account.

Locate the number at the end of the browser URL. Copy and paste that number into the partner ID field in Creative Studio and click “Connect”.

Pro tip: It’s typically around 7-digits.


Step 5: Go to the "Manage Accounts" tab. Identify the ad accounts (Advertisers) that you would like connected to Creative Analytics by selecting the checkboxes and clicking “Save”. Ad accounts are referred to as “Advertisers” in the DV360 platform.

Note: Don’t forget to click Save!


To disconnect an ad account, press the "Disconnect" button provided on the account's card.

Then confirm by clicking "Disconnect" once more.

Note: When multiple users connect the same DV360 ad account to Vidmob, we now intelligently import accounts based on users with the most permissions.

Here’s how it works:

  • We check all users in the organization that have connected the ad account, and we identify the user with the most permissions, such as CM360 access, to capture the most data possible upon import of that ad account.


CM360 Limitation

We can surface DV360 HTML, Images, and Video that originated from CM360. To enable this, the user connecting the DV360 ad account must have ad trafficking permissions and read-only access to ads, creatives, and placements on the CM360 side.

To ensure visibility in Creative Analytics and Creative Scoring, it is crucial to maintain a one-to-one relationship between each creative and placement in CM360. For complete and accurate creative data, we recommend the following:

  • Traffic only a single creative asset per placement in CM360.

  • Use consistent naming conventions at the placement level to identify your creatives in DV360.

  • Avoid making changes to an existing creative in a placement.

  • When trafficking your placements, ensure you use the correct site ID.

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