Always run a Creative Scoring analysis at the following points in the production process:

  • 1st Draft Feedback: Run analysis prior to circulating the first draft. Revise creative to reflect scoring insights prior to circulation.

  • Final Draft Feedback: Ensure continued compliance by re-running an analysis on a parallel path to reviewing final drafts.

Remember: Creative Scoring should be an integral step in your production approval workflow, not an afterthought.

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