Creative Element

Definition

Example Use Case

Color Vibrancy

Saturation is measured by the color intensity and vibrancy of colors found in your creative. High color saturation signifies more vibrant colors, while low color saturation signifies muted colors in your creative.

  • How does color saturation impact performance?

  • How does the color saturation compare to the brand logo color saturation?

Temperature

Color temperature is identified in your creative on a scale from warm to cool. “Warm” is defined by the intensity of red tones and “cool” is defined by the intensity of blue tones.

  • Do warm or cool colors have a more positive impact on performance?

  • Does the color temperature match the brand colors?

Color Contrast

Color contrast is defined by the difference in tones, and is categorized by high, medium and low in your creative. High color contrast means you are using colors of varying tones, where low color contrast means your color tones are similar.

  • Does higher or lower color contrast have a more positive impact on performance?

  • How do the different levels of contrast impact performance?

Text Color Contrast

Text color contrast is defined by how the tone of text letters compare to their background in your creative. Text with high contrast has letters that stand out in tone against the background, and text with low contrast has a similar tone to the background.

  • How does a higher or lower text color contrast impact performance?

Dominant Color

The dominant color identifies the color that appears most prominently across your creative.

  • Do the dominant colors align with the brand?

  • Which colors appear most commonly across ads?

  • How are colors impacting performance?


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