Example Use Case
Saturation is measured by the color intensity and vibrancy of colors found in your creative. High color saturation signifies more vibrant colors, while low color saturation signifies muted colors in your creative.
Color temperature is identified in your creative on a scale from warm to cool. “Warm” is defined by the intensity of red tones and “cool” is defined by the intensity of blue tones.
Color contrast is defined by the difference in tones, and is categorized by high, medium and low in your creative. High color contrast means you are using colors of varying tones, where low color contrast means your color tones are similar.
Text Color Contrast
Text color contrast is defined by how the tone of text letters compare to their background in your creative. Text with high contrast has letters that stand out in tone against the background, and text with low contrast has a similar tone to the background.
The dominant color identifies the color that appears most prominently across your creative.