VidMob’s Creative Scoring capability ensures your brand’s creative is aligned with creative best practices -- at scale.
With this feature, you can:
Score pre-flight creative to make sure creative is meeting guidelines before they go live
Analyze in-flight creative to understand if there is live creative that should be optimized
Customize your criteria set to match your own brand's guidelines
Collaborate access all stakeholders
Fix non-compliant creative with production support
Connect criteria to KPI performance, and refresh underperforming criteria with new considerations
Track your brand's adherence to criteria over time and across the globe
And integrate with your DAM to gain efficiencies
Let’s review how it can work for you.
Navigate to Creative Scoring
Go to the left-hand navigation bar to 'Creative Intelligence'. From here you can click on 'Creative Scoring'.
Note: If you are seeing a lock symbol next to Creative Scoring, try switching your workspace first. To do this, click on the colorful square in the bottom left-hand corner. If you still do not have access, please reach out to support@vidmob.com or message us directly using the chat button in the bottom right-hand corner.
Set Criteria
Select the creative criteria you want to adhere to and track for your brand. Click here to learn more about Criteria Management.
Note: Standard permissions allow you to view all criteria but only Admins can add, change, or remove criteria.
Score Creative
Automatically know which creative assets are meeting your criteria and get production support to fix those that need more work. Click here to learn how to Score Assets and view your Brand Score for pre- or in-flight creative.
Monitor Performance
Know if your best practices drive results with VidMob’s best-in-class Creative Analytics platform, and make creative changes quickly with VidMob's help. Contact your VidMob representative to learn more about Production Support.
Get Insights
Discover new brand insights to refresh creative best practices for continuously improved performance. Click to learn more about a Brand Tracking Analysis or Creative Analytics.