Creative Analytics uses three forms of artificial intelligence to break down your ads, frame-by-frame, to reveal the creative elements that drive performance.
Optical Character Recognition
The first is Optical Character Recognition, which identifies not only when text appears in frame but also how much visual real estate it covers.
Automated Speech Recognition
Automated Speech Recognition analyzes your ad’s voiceover, noting when and how quickly someone is speaking.
Lastly, Computer Vision breaks down your ad into a catalog of every creative element. It can identify things like background imagery, sentiment, branding, gaze, emotion, and objects (just to name a few).