When starting a new project on Agile Creative Studio, you can either choose a project for Creative Production or Creative Intelligence.

With Creative Production, you have three options: 

  1. New Heroes: Heroes are a net-new deliverable developed by VidMob Creators. With any new hero, you can also add variations
  2. Variations Only: For when you need to make new creative updates to an existing Hero ad, like a copy change, scene swap, or additional format. 
  3. Mid-Flight Optimizations: Perfect for when you need to improve the performance of a live ad based on insights from Creative Intelligence.

With Creative Intelligence, you can order Reports, which are great for deep-dive creative insights from past or active campaigns that can power Optimizations or New Heroes. 

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