Every creative asset is the result of a multitude of different creative decisions, such as which color, text, scene, or human presence to include. With AI, you can easily identify what, when, and where those different creative decisions appear in an asset on a frame-by-frame basis. To learn more about how VidMob Creative Analytics categorizes and labels these creative decisions, or what we call creative elements, see the table below.

VidMob's Creative Element

Creative Element	Description	Example
Object Detection	Identifies thousands of objects, people, scenes & activities in images and videos. We can use these elements to understand the key visuals that contribute to creative performance
Gaze & Emotion	Can easily detect when faces appear and get attributes such as gender, gaze direction & emotions. We can use this to help inform the optimal way to include human presence in creative.
Messaging	We process all text detected in your creative and identify the word or line that is used most frequently in your creative and is likely to be the emphasis message that caught viewers' attention. You can use this to optimize the messaging in your creative and ensure your key message or CTA is clearly highlighted.
Branding Detection	We are able to confidently detect popular product logos in your creatives. This unlocks the ability to understand how a brand's logo contributes to performance.
Color Analysis	The color model detects the most dominant colors, temperature, vibrancy, contrast & text contrast across each frame. This can help our clients understand the optimal way to incorporate color to boost performance. For more information on Color Creative Elements, check out this help center article.
Celebrity Recognition	We recognize thousands of celebrities across a wide range of categories. When using well-known celebrities in creative, this can help you identify which talent is most impactful to your creative performance.

Color Creative Elements

Creative Element	Definition	Example Use Case
Color Vibrancy	Saturation is measured by the color intensity and vibrancy of colors found in your creative. High color saturation signifies more vibrant colors, while low color saturation signifies muted colors in your creative.	How does color saturation impact performance? How does the color saturation compare to the brand logo color saturation?
Temperature	Color temperature is identified in your creative on a scale from warm to cool. “Warm” is defined by the intensity of red tones and “cool” is defined by the intensity of blue tones.	Do warm or cool colors have a more positive impact on performance? Does the color temperature match the brand colors?
Color Contrast	Color contrast is defined by the difference in tones, and is categorized by high, medium and low in your creative. High color contrast means you are using colors of varying tones, where low color contrast means your color tones are similar.	Does higher or lower color contrast have a more positive impact on performance? How do the different levels of contrast impact performance?
Text Color Contrast	Text color contrast is defined by how the tone of text letters compare to their background in your creative. Text with high contrast has letters that stand out in tone against the background, and text with low contrast has a similar tone to the background.	How does a higher or lower text color contrast impact performance?
Dominant Color	The dominant color identifies the color that appears most prominently across your creative.	Do the dominant colors align with the brand? Which colors appear most commonly across ads? How are colors impacting performance?

What is Creative Analytics?

How should I develop creative questions to understand what’s driving ad performance?

What languages are supported in Creative Analytics?

How does creative volume impact use of Creative Analytics?

Creative Analytics Frequently Asked Questions